Rethinking our identity


University of San Francisco (USF) legend K.C. Jones went undefeated. He teamed with the legendary Bill Russell. Growing up, Bill Russell was one of the greatest of basketball heroes. Friendship!

When USF tried to sign Russell, the story goes, he only agreed to do so if they would sign K.C., too. K.C. went on to win the NCAA championship at USF, 60-0 record, Olympic gold and many NBA championships as both a player and a coach. Names and identity matter.

Smith, Brown, Jones, Williams, are al...

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