2011-03-24 / Front Page

Here’s your sign: Business owners sound off on ordinance

By Jill Ballinger GAZETTE EDITOR

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Since Mariposa is a tourist

Since Mariposa is a tourist destination, it is important that the buildings and signage reflect the style of the town. We want our visitors to have positive feelings when they drive into Mariposa. Although one sign style does not fit all types of businesses, it is important that business owners respect the ambiance of our mountain community. Coming down highway 140 from the park past the Merced and through the beautiful forest trees, one is jarred by the two large billboards advertising businesses right before you arrive in town. Not that it matters to them, but I do not patronize their establishments. 20 years ago, I moved here to get away from LA. I didn't choose Oakhurst for my home. It was too much like LA with its uncontrolled growth, cleared away forest trees, strip malls and large plastic fast food signs. I chose to live outside a quant little town that I had visited during my college years 35 years ago. Hopefully, a good, fair compromise on signage will enable the businesses of Mariposa to thrive, but at the same time, we won’t loose the original charm that made us and the visitors want to come here.

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